Vietnam’s Processed Fruit and Vegetable Exports Exceed USD 2 Billion for the First Time

Vietnam’s processed fruit and vegetable exports surpassed USD 2 billion in 2025 for the first time, marking a historic milestone and highlighting a clear structural shift from fresh produce toward deep processing, according to data from the General Department of Customs. Specifically, export turnover of processed fruits and vegetables reached USD 2.06 billion, up 42.1% year-on-year. This segment accounted for approximately 24% of Vietnam’s total fruit and vegetable export value, compared with just over 20% in 2024, underscoring the growing role of value-added processing in the agricultural export structure.

Growth momentum came primarily from high value-added products. Processed coconut products generated USD 362 million, up nearly 57% from the previous year. Pistachios recorded export earnings of around USD 361 million, up more than 64%, while almond exports surged nearly 80% to USD 183 million. In addition, processed products from passion fruit, mango, jackfruit and longan all maintained double-digit growth, reflecting rising global demand for convenient, shelf-stable and quality-consistent food products.

The shift toward processed products became particularly evident toward the end of the year. In December 2025 alone, exports of processed fruits and vegetables reached USD 362 million, up more than 83% from the previous month and 75% compared with the same period in 2024. This sharp increase indicates that international markets are increasingly prioritizing products with lower quarantine risks, easier logistics and better compatibility with modern distribution systems, rather than relying heavily on fresh produce.

The strong performance of processed exports reflects a long-term change in consumer behavior rather than a short-term fluctuation. A survey by Amazon in the United States shows that most Americans snack daily, with more than half replacing main meals with snack foods. Fruits and vegetables rank among the most popular choices, creating significant opportunities for healthy snack products made from agricultural produce. Capitalizing on this trend, many Vietnamese companies have expanded their presence on global e-commerce platforms. Between 2021 and 2024, sales of Vietnamese fruit snacks on Amazon increased by more than 550%, while dried fruit sales rose over 250%. Exporters note that U.S. consumers are willing to pay premium prices for naturally dried products with no additives and no added sugar, pushing producers to tighten raw material control and invest more heavily in processing technology.

Meanwhile, fresh fruits, vegetables and nuts continued to dominate export value with USD 6.05 billion, but growth slowed to nearly 14%, significantly lower than that of processed products. This contrast suggests that Vietnam’s fruit and vegetable exports are entering a new phase, in which deep processing not only expands market access but also serves as a “buffer” against policy changes, logistics disruptions and increasingly stringent import standards.

The global healthy consumption trend further reinforces this outlook. According to the Import-Export Department, citing a report by Future Market Insights, the global dried fruit and vegetable market is expected to grow from USD 88.2 billion in 2025 to USD 192.2 billion by 2035, representing an average annual growth rate of over 8%. According to the Vietnam Fruit and Vegetable Association, the fact that processed fruit and vegetable exports have surpassed USD 2 billion is significant not only in terms of scale, but also as evidence of effective investment in technology, product diversification and value chain restructuring. This achievement is seen as a critical foundation for reducing reliance on raw exports and moving toward more sustainable growth for Vietnam’s fruit and vegetable industry.