Tiếng Việt
中文 (中国)In 2025, Vietnam’s fruit and vegetable export sector recorded impressive growth, with durian emerging as the largest contributing product in terms of export value.According to the latest data from the General Department of Vietnam Customs, durian export value reached approximately USD 3.86 billion in 2025, representing an increase of more than 20% compared to the previous year. Durian alone accounted for over 45% of the total fruit and vegetable export value, becoming the key driving force behind the sector’s overall performance.
Thanks largely to durian exports, Vietnam’s total fruit and vegetable export turnover reached USD 8.56 billion in 2025, marking a year-on-year growth of nearly 20%.The export structure of Vietnam’s fruit and vegetable sector also showed a notable shift. Fresh coconuts surpassed dragon fruit for the first time, ranking second with an export value of approximately USD 534 million, up 36.6% year-on-year. Meanwhile, dragon fruit exports declined slightly by 1.5%, reaching around USD 526 million, dropping to third place after many years as a key export product.
Mr. Dang Phuc Nguyen, Secretary General of the Vietnam Fruit and Vegetable Association, noted that these results demonstrate the strong adaptability of Vietnamese enterprises, especially during the early months of 2025 when durian exports faced significant challenges due to tighter technical requirements and stricter import controls. He emphasized that the industry has moved past its most difficult phase and is entering a new growth cycle, supported by both traditional markets and expanding high-standard markets. However, sustainable growth will depend on the standardization of growing areas, strict quality control, and continued market diversification.
Assessments by the Ministry of Industry and Trade’s Import-Export Department also indicate a positive shift in export market structure in 2025. China remained Vietnam’s largest export market, with export value exceeding USD 5.5 billion, supported by the signing of additional protocols for frozen durian and fresh coconut, as well as the transition from border trade to official exports, helping stabilize order values.
In addition, exports to high-requirement markets such as the United States, Japan, South Korea, and the European Union recorded strong growth. Notably, exports to the EU increased by approximately 58%, largely due to effective utilization of tariff preferences. Processed fruit and vegetable products now account for more than 30% of total export value, contributing to higher added value and reducing dependence on a single market.
Building on the strong performance in 2025, Vietnam’s fruit and vegetable exports are expected to maintain growth momentum in 2026, targeting an export value of USD 9–10 billion. Nevertheless, to ensure sustainable growth and maintain official export channels, the industry must closely monitor and proactively adapt to new import policies, particularly China’s Decree No. 280.