Tiếng Việt
中文 (中国)The Malaysia durian industry is entering a phase of rapid expansion as demand from China continues to rise and diversify. Once mainly grown in household gardens or small farms, the fruit is now attracting investment from major corporations, including real estate developers and palm oil companies. The Malaysian government has set a target to increase durian export revenue by 50% by 2030.
Durian, a fruit famous for its strong aroma, is widely consumed in China across various products, from pizza and hotpot to pastries and beverages. Malaysia’s Musang King variety, renowned for its bittersweet flavor and distinctive texture, has seen prices soar nearly fourfold over the past five years.
China: A Billion-Dollar Market for Malaysia Durian
In 2024, China imported 1.56 million tons of durians worth over USD 7 billion. Thailand supplied about 52% of this volume, while Malaysia durian accounted for less than 1%. However, Malaysia aims to raise its exports to China from 14,600 tons this year to over 22,000 tons by 2030, with expanded product lines ranging from pulp and powder to whole fruits.
*Corporations Rush Into Durian Investments
Agricultural consultant Lim Chin Khee observed that the Malaysia durian industry is shifting from small-scale farming to industrial production. Numerous plantations spanning hundreds or even thousands of hectares are being developed. Major corporations such as IOI Corp, Berjaya Corp, Felda, and PLS Plantations have announced significant investment plans. Notably, M7 Plantation Bhd is developing a massive 10,000-acre (4,050 ha) durian plantation in Kelantan.
The Ministry of Agriculture reported that durian cultivation areas reached about 72,000 ha in 2024 and continue to expand rapidly. Many palm oil estates are being converted, as Musang King durians can generate revenues nearly nine times higher than palm oil. Sabah state alone has set a goal of adding 5,000 ha of new plantations.
*Environmental Concerns
The expansion of Malaysia durian cultivation has raised environmental concerns. Local media reported that about 1,200 ha of land near a forest reserve in Pahang home to the Malayan tiger faces potential clearing for durian plantations. Environmental group Peka Malaysia has warned that the “durian rush” could replicate the unsustainable boom once seen in the palm oil industry without proper planning.
China’s Luxury Market for Durian
China is currently the world’s largest durian importer. A single 6-kg durian can sell for as much as 200 yuan (USD 29). Malaysia durian is particularly favored by middle-class families, dessert makers, and consumers purchasing gifts for special occasions such as weddings.
(Source: Compiled)