Tiếng Việt
中文 (中国)Vietnam’s goods export sector is entering the final stretch of 2025. Flexibility in business and export strategies has become the key for enterprises to break through and move toward new records.
Opening up multiple potential markets
According to data from the General Statistics Office (Ministry of Finance), in the first 10 months of 2025, Vietnam’s total import-export turnover reached USD 762.44 billion, up 17.4% year-on-year. Export turnover increased by 16.2%, while imports rose 18.6%. The trade balance recorded a surplus of USD 19.56 billion.
Despite global economic uncertainties including inflation, geopolitical tensions, and rising protectionism Vietnam’s exports have maintained an impressive growth trajectory. Major markets such as the United States, Europe, Japan, and China continue to sustain stable orders, while new potential markets are increasingly opening their doors to Vietnamese goods. This reflects the proactive adaptability of domestic enterprises and the effectiveness of government support policies.
In September 2025 alone, around 450 purchasing delegations from 60 countries and territories visited Vietnam to explore cooperation opportunities at the “Vietnam International Sourcing 2025” event organised by the Ministry of Industry and Trade. This demonstrates the success of the strategy to diversify markets, products, and distribution channels to strengthen Vietnam’s position in global trade.
Considered a major boost for exports, the first-ever Autumn Fair (2025), held over just 10 days (25 October- 4 November), delivered striking results. More than 100 cooperation agreements and memoranda of understanding were signed, with total commercial transaction value reaching nearly VND 5,000 billion. Over 200 international importers from 30 countries participated in hundreds of B2B sessions. Several major contracts were signed on the spot, such as Lam Son Sugar Joint Stock Company’s export contract worth nearly USD 2 million. Vietnamese firms also successfully connected with global e-commerce giants such as Amazon Global Selling and Alibaba. The event unlocked new opportunities for Vietnamese companies to directly link with multinational corporations, increase their chances of securing large orders, and expand into new markets.
Enterprises must remain proactive and flexible
Vietnam’s export growth target for 2025 is set at 12%, but the performance to date has already far exceeded expectations. According to estimates, if export turnover maintains the pace of USD 40 billion per month in the final two months, total exports for 2025 could reach USD 470 billion a record high.
*Supporting enterprises in meeting new export standards
In its resolution for the October Government Meeting, the Government instructed the Ministry of Industry and Trade to coordinate with relevant agencies and localities to help enterprises promptly comply with new standards required by export markets; and to promote exports to large, high-potential markets for key product groups. Experts note that in a context of global volatility, flexibility and rapid adaptation are crucial for Vietnamese businesses to remain resilient. Vietnamese enterprises are increasingly proactive in production, adopting digital technologies, expanding e-commerce activities, and participating more deeply in global value chains. These factors continue to strengthen the export sector in the final months of the year.
Currently, while manufacturing firms are rushing to complete year-end orders, leaders of Global Food Import-Export Company are working with numerous international buyers to prepare orders for 2026. The company has already secured approximately 60% of next year’s orders.For the textile, garment, and footwear industries, the fourth quarter is the peak production period for export shipments. Many apparel enterprises report year-end export orders increasing by more than 10% compared with the same period last year, surpassing company production capacity by around 15%.
According to Tran Thanh Hai, Deputy Director of the Import – Export Department (Ministry of Industry and Trade), export markets remain stable. From now to the end of the year, both agricultural products and processed industrial goods are forecast to maintain solid growth. With inflation easing in key markets such as the United States and Europe, consumer demand is expected to rebound, supporting Vietnam’s export expansion. However, he emphasised that agricultural products are seasonal and highly sensitive to price fluctuations, requiring enterprises to stay flexible in their business and export strategies.