Vietnam’s Fruit Exports Surge to Record High, Businesses Reap Historic Profits

The Vietnam fruit export sector is witnessing unprecedented growth, with nearly all key fruits showing significant increases some even 4-11 times higher than last year. In September 2025 alone, the industry earned USD 1.4 billion, marking the highest monthly export value in history. Preliminary data from the General Department of Customs shows that fruit and vegetable exports in September reached USD 1.4 billion, up 47.2% from August and 52.7% year-on-year. This figure surpasses all previous forecasts and is comparable to the export value of wood and wood products, the leading group in the agricultural sector. For the first nine months of 2025, Vietnam’s fruit and vegetable exports totaled USD 6.22 billion, up 10.3% from the same period last year.

Durian Leads the Charge as Processed Fruit Products Accelerate

According to the Import-Export Department (Ministry of Industry and Trade), the remarkable performance in September was largely driven by the recovery of durian exports. Customs data indicates that durian exports in August reached USD 589 million, up 55.2% from July and 9.8% year-on-year. Although durian exports reached only USD 1.79 billion in the first eight months down 16.2% year-on-year the Vietnam Fruit and Vegetable Association estimates that September exports alone could reach USD 800-900 million, making it the standout performer of the sector.Other fruits also recorded dramatic growth. Lychee exports in August skyrocketed by 5,670%, nearly 58 times higher year-on-year, while strawberries increased almost 11 times, avocados and pineapples doubled, and pistachios grew 2.5 times. Processed fruit exports also surged, with several categories growing 2–3 times from last year. This shift demonstrates Vietnam’s ongoing transformation from raw exports to high-value processed exports, improving value addition and market stability. According to industry leaders, processed fruit not only stabilizes domestic agricultural prices but also boosts product value by 3-5 times and extends shelf life, reducing dependence on fresh produce exports.

Enterprises Invest Aggressively, Setting the Stage for Breakthrough Growth

Experts predict that 2026–2030 will mark a major turning point for Vietnam’s processed fruit industry, as demand continues to rise in China, the U.S., and Europe. By capitalizing on signed export protocols, investing in deep processing technology, and developing standardized raw material zones, Vietnam is poised to sustain double-digit export growth annually and make processed fruit a stable billion-dollar export category. Many enterprises are already investing in modern factories, expanding specialized farming zones, and adopting GlobalGAP standards to meet strict import requirements. In the fresh fruit segment, Nguyen Dinh Tung, CEO of Vina T&T Group, said that exports of durian, pomelo, longan, mango, and dragon fruit have grown strongly, especially to the U.S.. As of September 2025, the company’s revenue has increased 17–18% year-on-year, reflecting the strong momentum of the sector.

At the 10th National Farmers Forum 2025, Deputy Minister of Agriculture and Environment Tran Thanh Nam announced that pomelo and avocado will soon be officially exported to China. He revealed that Vietnamese and Chinese officials completed planting area inspections in 2024 and are finalizing the export protocol, which is expected to be completed within a few months. If all goes as planned, by early 2026, the two fruit varieties could be officially cleared for export to China, helping boost Vietnam’s fruit and vegetable export turnover and diversify export structures. The milestone of Vietnam fruit exports hitting USD 1.4 billion in September 2025 signifies not just a historic achievement but also the sector’s comprehensive transformation from production to processing, from domestic to global markets. With a focus on value enhancement, product diversification, and market expansion, supported by strong government policies, the Vietnam fruit export industry is steadily asserting its position on the global agricultural export map, targeting USD 10 billion by 2030 with a vision of high-quality, sustainable Vietnamese produce.